1. What subject matter does your web site sell? Can they/it be sold via email of is to name gather?
2. Do you want your emails to "sell" or "inform" or "create interest". If its to inform/interest then do that via a blog and drive traffic there through emails. Create one at www.blogger.com
3. Do you have a current list. If you do using some of the US based email systems means they have to have them opt in again and you will lose some subscribers that way due to the SPAM laws compliance that the contact providers must comply with.
If you are going to have an email campaign and already have lots if susbcribers then will you write them your self of have a copywriter (an email copywriter) do them for you? The extra conversion they will gain could well be worth the investment but that depends on the return you get for each sale.
If you dont have lots of subscribers how are you going to generate traffic. Through forums? Through adsense or through other means?
There are lots of responders out there, constant contact is a goodie as are www.aweber.com, www.getresponse.com But you will still have to do most the work yourself. Depending on what tools you already have there is a source at www.goldbar.net that provides virtualy all the back office stuff you will need and they will do some of the work for you. I am an affiliate for them but links are precluded in the forum so if you do like it please return the favour so I can send you my link outside the forum.
webmaster@livewirebusiness
part time author, adviser, marketer, networker.