Hi Ash
Well most of my technique came from Rialtos manual plus advice from others over the last couple of years.
If you do a search here you should find some example wording of leaflets - focus the headline on what you are looking for e.g. stopping repossessions, rent-backs, refurbs etc.. To get a leaflet deliverer advertise in your local paper, I pay £30 per 1000 and pay £180 for printing of 20,000 A5 colour leaflets from paulclarkprinting. You will get through loads of leaflet droppers so be prepared to re-advertise and keep a list of previous applicants. I try to pick around 4 droppers to cover the whole area and base their area to be close to where they live.
I have an 0800 number diverted to my mobile and also an answer service if I can't take the call. callsure0870 I think. I try to push out around 4000 leaflets per week, and re-do the same area every 6 weeks.
Using this technique I have bought 3 properties in the last year but have stopped marketing now due to lack of good mortgage products and uncertainty of market and will start up again next year. I'm just about to start a new leaflet campaign to target buyers instead of sellers but this is early days.
Hope that helps!
Regards
Rob