The Dubai Mall, developed by Emaar Properties and due for completion in September 2007, has 3.8 million square feet of retail space over four levels and will be home to over 1200 stores. The mall will feature in excess of 150 food and beverage outlets ranging from fast food through to waterfront fine dining.
Since winning the contract for The Dubai Mall, Future Food has set up a local office in Dubai and commenced defining the food & beverage strategy to meet the demands for innovation and exceed global best practice for a mall environment.
Future Food is responsible for determining the overall food & beverage strategy for the mall, master planning food precincts and recommending concepts and operators in order to give the mall a unique point of difference in the local market and status on the world scene.
Special consideration will be given to the way in which food is executed, with an emphasis on generating genuine customer 'experiences' and alignment of the broader retail statements and mall entertainment to the food & beverage offer.
The Mall has a number of other special features, most notably its position adjacent to the Burj Dubai Tower, which when complete will be the tallest in the world, together with world's first indoor/outdoor active lifestyle precinct with a retractable roof, an Olympic size ice rink and a 51m long Aquarium with walk through tunnel.
CONSTRUCTION OF THE DUBAI MALL
CONSTRUCTION OF THE NEIGHBOURING BURJ DUBAI - THE WORLD'S TALLEST TOWER TO BE