I am running a home credit business and have been looking into payday lending.
Its a surprisingly different customer profile and the default rates are quite low compared to home credit. Ive been told the industry average is 87%.
The overheads are going to be higher than home credit as you are going to need a website or a retail outlet. Both with their associated costs. You also need some pretty robust systems for processing applications and sending/receiving funds.
I do believe it will be a growth area here as people become more aware of them. Only about 200,000 have used payday lending in the UK, about 120,000 with MEM Finance.
I am keeping my options open as its a pretty logical area of expansion area after the cash loans. I am trying to establish a web presence at the moment and learning about development and marketing as it is going to be the most logical delivery method for this kind of lending.
www.flex-finance.co.uk