Singing Pig

Search engine optimisation For Your Web Site

Search engine optimisation, or SEO, is the process of making your web site more visible in search engine rankings. If you employ search engine optimisation techniques to your web site, then you can gain huge benefits for your web site and business. Half to three quarters of all web sites are found through search engines, such as Google and Yahoo. If you are optimised, then your search engine positioning will be high and you will gain more traffic for your web site. Here are a number of search engine optimisation techniques to get you started:

Keywords

Keywords are one of the most important search engine optimisation factors. Keywords are words or phrases that you can use throughout your web site that will help people to search for your content. The best keywords are those that are frequently searched for, but are not targeted by many other web sites. Here are some tips on how to use keywords effectively for search engine optimisation:

·         Use keyword phrases rather than single words. This will make your keywords more specific, and will help your web site to rank higher in the search engines. Due to the high levels of competition, single words are often too common and general, and will not be effective keywords for search engine optimisation. 

·         Try and understand your target audience. Maker sure that your keywords are what the people who might visit your web site will search for. Think of as many relevant keywords for each page as you can, and then ask people to help you narrow them down to the most effective ones.

·         Check out your competition. Search using keywords that you might use, and see what comes up. Look at these web sites and see what other keywords they use, as this will help to give you ideas.

In order to make your keywords useful, you need to put them in various places throughout your web site, such as:

• Page titles
• In headings
• As links
• In bold text
• In the first sentence of each page
• META tags

Be accessible

Another key to search engine optimisation is to make sure that your web site is accessible to potential search engines. You need to make sure that all the pages in your web site are accessible to search engines, as this will make your search engine positioning higher. Some search engines have problems with certain web site designs and codes, and you need to avoid these in order to make your site accessible to all possible search engines. Some things to avoid when building your web pages are:

• Links accessible solely through frames, image maps, or JavaScript
• Very long pages
• Very short pages
• Flash pages
• Long JavaScript
• Dynamic URLs

Your title tag

Perhaps the most important aspect of search engine optimisation is your title tag. This is the description and title that is associated with your web site, and should ideally be between 50 and 80 characters long. The title tag is so important in search engine optimisation because of the importance that search engine providers place upon it. Keywords in your title tag are often the most sought after, and the title tag is used as your web site description in the search results. Here are some tips to make sure your title tag is the best it can be:

·         Include 1 or 2 of the most important keyword phrases in the title tag. However, do not simply use keywords, as search engines do not take kindly to this and might seem you as trying to spam them, in which case you will be blacklisted. The title tag should contain keywords, but be as close to a readable sentence as is possible.

·         Make your title enticing to consumers. However high up your ranking, you still need to make sure that people will want to view your web site. Make sure they can understand what your web site is about, and make them want to know more.

·         Try and place the keywords at the beginning of the title tag, so that if your tag is too long for a search engine your keywords will still be visible. If they are at the end then they might be cut off due to length restrictions.

·         You should have a title tag for each page of your web site, which has keywords relevant for the content on that page.

Search engine submission